Peak performance, on call. Any hour, day or night.

A coach that remembers what you committed to, holds you to it, and shows you how to improve.

Executive and sports coaching. Cancel any time.

Used by athletes from GB and England programmes.

The problem we solve.

Information was never your bottleneck. You can find any framework, any plan, any motivational push in thirty seconds. Goals do not die from a lack of advice. They die untracked and unaccountable.

You set the goal, you wrote the plan, you meant every word. Then the week swallowed it, you lost the thread, and starting again felt worse than not starting at all. What you do not have is someone who remembers.

  • 01Remembered across every session, never re-explained
  • 02Tracked against what you actually committed to
  • 03Brought back to you until it is done, not quietly dropped
  • 04Held to your word, by something that will challenge you
  • 05Analysed across weeks, so you see what is working, what is not, and how to improve
  • 06Drawn from more proven models than a coach, or a chatbot, ever uses
  • 07Never makes anything up, and never tells you what you want to hear
  • 08Private and confidential, encrypted in transit and at rest, never sold

Four things a coach must do, and a chatbot will not.

Memory

Every session builds on the last. You never re-explain yourself.

Accountability

It records what you commit to and brings it back until it is done.

Method

Proven coaching frameworks, not improvised open-ended chat.

Honesty

Direct and warm. It will not tell you only what you want to hear.

One plan for your mind and your body.

Your goals do not live only in your head. The board presentation you are dreading and the sleep you did not get are the same problem. TrueTrack is the only coach that is also a world-class fitness trainer, so your training, your sleep, your recovery and your food are read into the same plan as your career, not treated as a separate app you forget to open.

Log a session and a meal. The coach does not just store them. It reads them against what you said you are trying to do, and tells you whether they fit. Fit for purpose, for your purpose, not a generic calorie count.

An executive preparing for a brutal quarter and an athlete peaking for a final need the same thing from this, the truth about whether the body is set up to deliver what the mind has committed to.

Training and Fuelling is open to every user. You do not need to be an athlete. You need a body you are asking to perform.

Open Training and Fuelling

Your logs

  • Tempo run, 38 min
  • Lunch, chicken and rice
  • Sleep, 5h 40m
  • Recovery, low

The read

  • Fuel, on track for Thursday
  • Sleep, under target, this is the gap
  • Next, protein earlier, run easy tomorrow

A drawn illustration of how the tracker reads your logs. Your real readout is built from what you log.

A general model, and a coach.

General modelAnswers the question in front of it, then forgets you.
TrueTrackKeeps working below the surface, the follow-through.
ChatGPT / Claude / Gemini
TrueTrack
Memory
Blank slate every session. Forgets everything you said last time.
Session 47 picks up where session 46 left off.
Accountability
Makes no promises and tracks nothing you commit to.
Tracks what you commit to and brings it back until it is done.
Method
Built for general conversation, not for coaching.
Structured coaching methods, not open-ended chat.
Honesty
Optimised to be agreeable. It tells you what you want to hear.
Direct and warm. It will not let you off the hook.

A general model is built to answer. TrueTrack is built to follow through.

What a coach worth having actually costs.

£300 to £500

An hour with a good human coach, and they do not remember your last session unless they wrote it down.

A fraction of that

TrueTrack, available any time of day or night, that remembers every session and brings your commitments back until they are done.

That is the honest value contrast. We are not claiming TrueTrack replaces a great human coach. It does the part most coaching loses: the memory and the follow-through, between the sessions.

Grounded in 20 world-class coaching methodologies.

TrueTrack is not improvising. It draws on established executive and sports-performance coaching frameworks, naming a few:

GROWOKRLanny Bassham, mental managementSteve Peters, the Chimp modelSolution-focusedReframe

The mission

TrueTrack is free for top-ranked young athletes. This is why we charge everyone else. The best coaching has always gone to the people who could afford it. We are using what everyone else pays to put a coach in the pocket of athletes who cannot.

Next time you sit down, someone will remember what you promised.

You do not need another plan. You need the follow-through. Everything you tell your coach is encrypted in transit and at rest.

Start coaching

Cancel any time. Your coach is ready when you are.