How is your data secure?
Plain English, no jargon. Last updated: 7 June 2026
The short version
Your coaching conversations are private. They are never sold, never shared for advertising, and never used to train AI models. Everything travels over encrypted connections, your password is never visible to us, and if you delete your account, your data goes with it.
Our values are simple, you should never have to compromise your data or your privacy for a service, period.
What we protect
- Your password is never seen or stored by us. Sign-in runs through a dedicated authentication service, so your credentials never reach our systems.
- Your session records (the summaries that let your coach remember you next time) are held on encrypted infrastructure with strictly restricted access.
- Your conversations are used only to coach you. They are never sold, never shared for advertising, and never used to train AI models.
- Payments (when subscriptions launch) are handled by a dedicated, PCI-compliant payments provider. Your card details never touch our systems.
- Your health data, if you choose to connect it, is the most sensitive thing we hold. It is read only, only ever as daily summaries, and never used for advertising.
Encryption, honestly stated
Your data is encrypted in transit. Everything between your device and TrueTrack travels over an encrypted connection, the same standard your bank uses.
What we will never do
- Sell your data, to anyone, ever.
- Share your conversations for advertising or marketing.
- Allow your conversations to be used to train AI models.
- Use your health data for advertising or marketing, or write anything back to Apple Health.
- Read your sessions for any reason beyond running and fixing the service. Access is tightly restricted, and prying into them would go against everything we stand for.
Apple Health
If you connect Apple Health, TrueTrack reads your sleep, heart rate, steps, workouts and body measurements from your iPhone so your coach can see how recovered you are and adapt your training. We read this data only; we never write anything back to Apple Health. The data is read on your device and only daily summaries are sent to us, never the raw second-by-second records. We never use health data for advertising or marketing, and we never sell it or share it with third parties. You can disconnect at any time in Settings, Privacy and Security, Health, and you can delete everything we hold from the Signals page.
Your controls
Delete your account and your sessions, summaries and commitments are deleted with it. You can also ask us for a copy of your data, or ask any question about how it is handled, at privacy@truetrack.coach. TrueTrack is operated by Long Term Optimist (LTO) Advisory, a company registered in England and Wales, and handles your data under UK GDPR. The full legal detail is in our Privacy Policy.